Un-Junk Your Sleep Truck Tour Recognized as The Best Public Relations Campaign in the Home and Furniture Category
Houston, TX – May 17, 2022 – Mattress Firm, the nation’s largest mattress specialty retailer, today announced it was named the winner of a Gold SABRE Award for its Un-Junk Your Sleep Truck Tour in the 2022 North American SABRE Awards presented by PRovoke Media.
The SABRE Awards is a highly recognized public relations awards program, dedicated to benchmarking the best public relations work from across the globe. SABRE, which stands for Superior Achievement in Branding Reputation and Engagement, announced winners in categories such as consumer products, entertainment and home and furniture at its 23rd annual ceremony in New York City in May.
Mattress Firm’s winning submission highlighted the exceptional results of the brand’s Un-junk Your Sleep Truck Tour. In July 2021, the Un-Junk Your Sleep truck set out on a mission to rid Americans of Junk Sleep. The truck visited the homes of sleep-deprived consumers in New York City, Detroit, and Houston, to help them find the perfect mattress. The Un-Junk Your Sleep team, complete with Mattress Firm Sleep Experts®, arrived at each winners’ homes and provided personal junk sleep consultations, then swapped out their old mattresses and pillows for brand new ones.
“We’re extremely proud to have our Un-junk Your Sleep Truck Tour acknowledged as the best public relations campaign in the home and furniture category at this year’s SABRE Awards,” said Katie Clark, Mattress Firm’s senior director of communications. “In partnership with Golin, we built a strong, creative campaign that challenged the conventions of modern sleep culture and created awareness of the importance of quality sleep in a fun and unique way. Our campaign allowed us to engage with consumers and make an immediate impact on their lives with the gift of better sleep.”
The 2022 North America SABRE Awards are the result of an exhaustive research process involving more than 350 campaigns on its shortlist, selected from among more than 2,000 entries. The campaigns were evaluated by a jury of industry leaders. The Un-Junk Your Sleep Truck Tour was up against stiff competition in the home and furniture category. The campaign beat out four other finalists for the Gold award.
Details about the North American SABRE Awards and the complete list of 2022 winners can be found at: https://www.provokemedia.com/events-awards/sabre-awards.
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Mattress Firm Public Relations
About Mattress Firm
Mattress Firm, the nation’s largest omni-channel mattress specialty retailer, has been helping solve America’s sleep problems for more than 90 years through our family of brands. Every one of our more than 6,500 passionate Sleep Experts are driven by a common purpose: to change people’s lives through better sleep. Whether browsing online or in one of our 2,300+ stores, our highly trained team provides personalized service and advice to help customers choose the right mattress and bedding products based on their unique needs. Our expertly curated selection of products include leading brands such as Beautyrest®, Nectar®, Sealy®, Serta®, Simmons®, Sleepy’s® Stearns & Foster®, Tempur-Pedic®, Tuft & Needle®, tulo®, and Purple®. Mattress Firm supports local and national charities through product and monetary donations and offers employee volunteering opportunities to serve their communities. No matter the time of night, Mattress Firm wants to help people get the sleep they deserve. Our Sleep.com website provides expert advice and helps people explore the health benefits of quality sleep, and the Sleep.com app provides free sleep tracking and personalized insights to improve sleep.
Achieve your best sleep by visiting Mattress Firm, and learn more on the Mattress Firm Newsroom and by following @MattressFirm on Twitter, Instagram and Facebook.
About the SABRE Awards
The world’s largest and most sought after public relations awards competition, the SABRE Awards, which recognizes Superior Achievement in Branding and Reputation in North America, EMEA and the Asia-Pacific region. The IN2 SABRE Awards that recognize excellence in content creation and data-driven insights.
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