HOUSTON, TX (September 11, 2023) Mattress Firm, the nation’s largest mattress specialty retailer, announced today that George Hanson has joined the company as the first ever Chief Digital Officer. Hanson is a highly accomplished leader with a rich background in digital, direct-to-consumer retail and omnichannel experience development.

In his new role, Hanson will accelerate the company’s digital efforts and drive even greater focus on the customer experience. From and to the in-store experience, he will ensure a seamless customer experience while providing customers with tools and resources that are useful, contemporary and integrated.

“George is an accomplished leader with an extensive track record of driving digital transformations and elevating the customer journey. He will make an excellent addition to our leadership team, helping lead Mattress Firm into tomorrow,” said John Eck, Mattress Firm President and CEO. “His strategic insights and passion for our mission will steer us toward a future where technology further enhances our commitment to sleep health, providing our customers with even more meaningful and impactful experiences.”

Hanson joins Mattress Firm from Panera Bread, where he served as SVP and chief digital officer. There, he transformed and elevated the digital guest omnichannel experience and drove profitable growth through loyalty and subscription business. Prior to Panera Bread, he served as Vice President, North America eCommerce and Retail Stores for Under Armour, led the digital business for Lane Bryant, and held various leadership positions at Lands’ End – both in the U.S. and Japan.

“Mattress Firm recognizes that sleep quality is essential to overall well-being, and its mission resonates deeply with me on a personal level as someone who has dealt with sleep apnea and its challenges,” Hanson commented. “I am honored to join the Mattress Firm team and contribute to a purpose-driven retail experience that makes a measurable difference in people’s lives.”

Hanson has a Bachelor of Business Administration from the University of Wisconsin-Oshkosh and his Master of Business Administration from the University of Wisconsin-Madison.




About Mattress Firm    
Mattress Firm, the nation’s largest omni-channel mattress specialty retailer, has been helping solve America’s sleep problems for more than 90 years through our family of brands. Every one of our more than 6,500 passionate Sleep Experts® are driven by a common purpose: to change people’s lives through better sleep. Whether browsing online or in one of our 2,300+ stores, our highly trained team provides personalized service and advice to help customers choose the right mattress and bedding products based on their unique needs. Our expertly curated selection of products include leading brands such as Beautyrest®, Nectar®, Sealy®, Serta®, Simmons®, Sleepy’s® Stearns & Foster®, Tempur-Pedic®, Tuft & Needle®, tulo®, and Purple®. Mattress Firm supports local and national charities through product and monetary donations and offers employee volunteering opportunities to serve their communities. No matter the time of night, Mattress Firm wants to help people get the sleep they deserve. Our website provides expert advice and helps people explore the health benefits of quality sleep, and the app provides free sleep tracking and personalized insights to improve sleep.


Achieve your best sleep by visiting, and learn more on the Mattress Firm Newsroom and by following @MattressFirm on Twitter, Instagram and Facebook.



Mattress Firm Public Relations


Media Contact:

Katie Clark


Amanda Yodice