Mattress Firm and Serta Join Forces to Launch New iSeries Hybrid 2.0 Mattress Collection

Available only at Mattress Firm, stop in or shop online to try the revamped iSeries Line

HOUSTON, TX (February 8, 2024) Mattress Firm, the nation’s largest mattress specialty retailer, and Serta Inc., a champion of comfort for all, have teamed up to launch the revamped iSeries line: the Serta iSeries Hybrid 2.0. Following the original top-selling iSeries mattress line, the iSeries Hybrid 2.0 includes new, bold covers, cooling technology, and coil systems designed to give shoppers a deeper, more comfortable sleep.

The new line includes cool-to-the-touch covers that provide a cool sleeping surface, perfect for hot sleepers, carbon fiber memory foam to deliver conforming pressure relief, and individually wrapped coils for motion isolation and support. An upgrade to the 3000 models, includes the UltraCold™ system for additional cooling and a 5 Zone Coil system for more targeted support.

In keeping with Mattress Firm and Serta’s shared commitment to delivering superior sleep products to a wider audience, the iSeries Hybrid 2.0 line will be available in four different models:

With this partnership and introduction of the new collection, Mattress Firm and Serta Mattress Firm are reaffirming their commitment to improving sleep quality for individuals nationwide. This collection will be available online at and at approximately 2,300 Mattress Firm stores, ensuring that customers from coast to coast can enjoy the benefits of this innovative sleep solution.

“Mattress Firm is thrilled to announce the launch of the new iSeries Hybrid 2.0 line,” said Anne Dament, Mattress Firm’s Chief Merchandising Officer.” We are committed to consistently assessing and advancing our product lines to ensure they offer the best sleep solutions and value for our customers. The iSeries Hybrid 2.0 line underwent numerous rounds of testing, resulting in new technology and design to provide the best sleep experience. The revamped line includes carbon fiber memory foam cushions that conform to your body, a new coil system to provide maximum support and minimize motion transfer, and a cutting-edge cooling cover to help you fall asleep faster.”

“At Serta, our goal is to deliver innovative products to sleepers and support our trusted retail partners. The relaunch of the iSeries Hybrid 2.0 line is fulfilling this goal by providing innovative technology to Mattress Firm customers nationwide and offering an unparalleled sleep experience,” said Anne Edwards, Senior Vice President, Serta Brand Marketing.

Now through March 5, shoppers can receive a free adjustable base with a purchase of one of the new mattresses and save up to $700 during Mattress Firm’s PREZZZ Day Sale™, making this the perfect time to shop and save on the newest Serta iSeries line available.

About Mattress Firm

Mattress Firm, the nation’s largest omni-channel mattress specialty retailer, has been helping solve America’s sleep problems for more than 90 years through our family of brands. Every one of our more than 6,000 passionate Sleep Experts® are driven by a common purpose: to change people’s lives through better sleep. Whether browsing online or in one of our 2,300+ stores, our highly trained team provides personalized service and advice to help customers choose the right mattress and bedding products based on their unique needs. Our expertly curated selection of products include leading brands such as Beautyrest®, Nectar®, Sealy®, Serta®, Simmons®, Sleepy’s®, Stearns & Foster®, Tempur-Pedic®, Tuft & Needle®, tulo®, and Purple®. Mattress Firm supports local and national charities through product and monetary donations and offers employees volunteering opportunities to serve their communities. No matter the time of night, Mattress Firm wants to help people get the sleep they deserve.

About Serta, Inc.
A champion of comfort for all, Serta, Inc. has pioneered sleep innovation for more than 90 years, bringing quality products to more than 150 countries worldwide. Every bed across the Serta® portfolio is designed to provide superior comfort, including the award-winning Perfect Sleeper® and iComfort® collections. Serta takes a consumer-centric approach in everything it does, with help from its beloved Serta Sheep, the true curators of Serta comfort. In addition to Serta products available to consumers, Serta is a leading provider of beds to the hospitality industry, including several of the world’s largest hotel chains.


Media Contact:

Leslie Wood


Amanda Yodice