Mattress Firm’s Snoozeterns Swap Spaces with Natty Light’s Summer Intern for National Intern Day
HOUSTON (July 25, 2019) – Forget getting coffee and making copies, Mattress Firm’s Snoozeterns and Natural Light’s Intern are experiencing once-in-a-lifetime internships this summer. In celebration of National Intern Day on July 25, Mattress Firm’s Snoozeterns Emily Favian and Shakur Harrison and Natural Light’s intern Addy Archibald switched places and experienced a day-in-the-life of each other’s unique job positions.
“It’s nice to see that other companies are creating immersive and unique internship opportunities like our Snoozetern program. When we saw the Natural Light internship, we immediately recognized the potential to have some fun with an intern swap. They were able to put their video creating skills to the test by concepting, shooting and editing all content captured during the swap,” said Mattress Firm’s chief marketing officer Scott Thaler.
From beds to beer, Favian and Harrison traveled from Houston to New York City to get first-hand experience as “beer interns” while Archibald visited Mattress Firm’s BEDQuarters and learned what it’s like to get paid to sleep.
During the swap, the brands captured video footage of the interns trading roles and responsibilities. The video features Favian and Harrison at Natural Light’s headquarters conducting beer tastings and brainstorming product ideas, while Archibald tests the bounciest beds and searches BEDQuarters for the best nap spots.
“Not many people can say they have “beer intern” or “Snoozetern” on their resume,” said Leon Solimani, brand manager of Natural Light at Anheuser-Busch InBev. “We’re excited to have the opportunity to work with Mattress Firm and give these incredible interns the experience of a lifetime.”
As Mattress Firm’s “sleep-fluencers,” Favian and Harrison do more than just sleep on the job. They create engaging video and social content about how to get a good night’s sleep, serve as in-house bed testers, providing real-time feedback to consumers about Mattress Firm’s products and accessories and have a first-hand look at the company’s culture.
Similar to the Snoozeterns, Archibald’s responsibilities include managing the company’s social channels, supporting “guerrilla” marketing tactics and attending sporting events and festivals – all while recording a weekly vlog.