Mattress Firm to launch a multi-year partnership with a new fan sweepstakes that gives the Faithful a chance to win a legendary 49ers-themed getaway

SANTA CLARA, Calif. – The San Francisco 49ers have named Mattress Firm, the nation’s largest mattress specialty retailer, as the team’s first-ever official sleep partner. As part of the deal, the brands will launch a new sweepstakes that will unlock a legendary experience for one lucky fan.

The winner of the 49ers Season Finale Sleepover presented by Mattress Firm will win two tickets to the team’s final regular season game against the Los Angeles Rams on January 9th, 2022, in SoFi Stadium. Round trip airfare for the weekend-long experience will be provided, along with lodging, 49ers gear and a $500 Visa gift card. Additional details, rules, and entry instructions will be announced on November 22nd.

“We are thrilled to have Mattress Firm come onboard as the official sleep partner of the 49ers, a brand-new sponsor category for our organization,” said Kevin Hilton, 49ers VP of Partnerships. “Mattress Firm was looking to increase their presence on the Bay Area sports landscape, and we are thankful they chose us to help amplify their presence in the region. We look forward to developing exciting activations together to help the Faithful avoid junk sleep.”

Mattress Firm also now has a permanent sign at Levi’s Stadium which was first seen by fans on October 24th when the 49ers hosted their second primetime home game of the season versus the Colts on Sunday Night Football. Photos of the new signage can be found here.

“As the largest mattress retailer in California, we are excited to partner with the 49ers as their first ever sleep partner,” said, John Eck, Mattress Firm’s president and CEO. “It’s time people start putting the same value on sleeping as they do on eating well and exercising. I’m confident this partnership will help bring awareness to the importance of prioritizing sleep, because the path to wellness starts with a good night’s sleep.”

As an additional element of the partnership, Mattress Firm will be the presenting sponsor of the 49ers regular season home finale and Fan Appreciation Day on January 2nd against the Houston Texans.

According to research, 68% of Americans are sleeping less than the recommended seven hours per night, amounting to 74 billion hours of lost sleep per year. To find resources and tips for how to get better sleep, visit sleep.com.

About The San Francisco 49ers:

The San Francisco 49ers, owned by Denise and John York, currently play in the NFC West division and have won five Super Bowl trophies including Super Bowl XVI, XIX, XXIII, XXIV and XXIX. The franchise also has seven conference championships and 20 divisional championships and was the first major league professional sports team to be based in San Francisco 75 years ago. Please visit 49ers.com and follow the 49ers on Facebook and Twitter @49ers.


About Mattress Firm:

For the past 90 years, Mattress Firm has made it easy to get a great night’s sleep by providing our customers an expertly curated collection of quality mattresses from the best brands. Today, with more than 2,300 neighborhood stores, we strive to match every customer with their perfect mattress at the perfect price. Our Sleep Experts™ help more than 3 million people a year find the right solution for their sleep needs. Our selection of mattresses and bedding accessories include leading brands such as Beautyrest®, Nectar®, Sealy®, Serta®, Simmons®, Sleepy’s® Stearns & Foster®, Tempur-Pedic®, Tuft & Needle®, tulo®, and Purple®. We also offer customers Sleep.com as a go-to resource for learning how to sleep better and feel better. Committed to serving our communities, the Mattress Firm Foster Kids program, in partnership with the Ticket to Dream Foundation, joined forces with local foster care non-profit partners to help children in foster care get better sleep so they can shape a better future. For more information, visit http://www.mattressfirm.com.


Media Contacts:

San Francisco 49ers

Jacob Fill, Corporate Communications – Jacob.Fill@49ers.com


Mattress Firm

Brittany Bivens, Senior Public Relations Specialist – brittany.bivens@mfrm.com