As part of the partnership, Mattress Firm will launch a fan sweepstakes that gives winners the chance to win one-of-a-kind VIP experiences throughout the year
HOUSTON, TX (March 31, 2022) – Major League Baseball has named Mattress Firm, the nation’s largest mattress specialty retailer, as the league’s Official Sleep Wellness partner. As part of the deal, the brands will launch a Season of Dreams Sweepstakes that will unlock one-of-a-kind VIP experiences throughout the year for fans.
Running at three key points of the baseball season, the Season of Dreams Sweepstakes will provide fans the opportunity to win a VIP experience for themselves and a guest. The sweepstakes will roll out as follows:
- Memorial Day (May 26, 2022 – June 16, 2022): one winner and one guest will win a VIP experience at MLB All-Star Week
- Fourth of July (July 1, 2022 – July 22, 2022): one winner and one guest will win a VIP experience in Dyersville, IA for MLB at Field of Dreams presented by GEICO
- Labor Day (August 22, 2022 – September 12, 2022): one winner and one guest will win a VIP experience during the MLB Postseason
“We always have our fans in mind when we develop new partnerships like this one with Mattress Firm,” said Noah Garden, MLB Chief Revenue Officer. “Launching this creative Season of Dreams Sweepstakes at the outset of our collaboration shows a real commitment to baseball fans across the country. Baseball can provide Mattress Firm a valuable platform to reach millions of new fans and we look forward to working together on these initiatives.
“As the nation’s largest mattress specialty retailer, we are honored to team up with Major League Baseball as their official sleep wellness partner,” said John Eck, President and CEO of Mattress Firm. “At Mattress Firm, our mission is simple – we want to help Americans sleep better. We believe it’s essential to partner with organizations that share our belief that sleep is a vital component of good physical health. I’m confident this partnership will help bring awareness to the importance of prioritizing quality rest, because sleep is at the center of health and wellbeing.”
Mattress Firm has the opportunity to maximize brand exposure during MLB Jewel Events which include the MLB All-Star Game presented by Mastercard, the T-Mobile Home Run Derby, MLB at Field of Dreams presented by GEICO and the Postseason.
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Mattress Firm Public Relations
About Mattress Firm
Mattress Firm, the nation’s largest omni-channel mattress specialty retailer, has been helping solve America’s sleep problems for more than 90 years through our family of brands. Every one of our more than 6,500 passionate Sleep Experts are driven by a common purpose: to change people’s lives through better sleep. Whether browsing online or in one of our 2,300+ stores, our highly trained team provides personalized service and advice to help customers choose the right mattress and bedding products based on their unique needs. Our expertly curated selection of products include leading brands such as Beautyrest®, Nectar®, Sealy®, Serta®, Simmons®, Sleepy’s® Stearns & Foster®, Tempur-Pedic®, Tuft & Needle®, tulo®, and Purple®. Mattress Firm supports local and national charities through product and monetary donations and offers employee volunteering opportunities to serve their communities. No matter the time of night, Mattress Firm wants to help people get the sleep they deserve. Our Sleep.com website provides expert advice and helps people explore the health benefits of quality sleep, and the Sleep.com app provides free sleep tracking and personalized insights to improve sleep.
Achieve your best sleep by visiting MattressFirm.com, and learn more on the Mattress Firm Newsroom and by following @MattressFirm on Twitter, Instagram and Facebook.
About Major League Baseball
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing, community relations and social responsibility endeavors. MLB currently features record levels of competitive balance, continues to expand its global reach through programming and content to fans all over the world, and registered records in games and minutes watched this season on MLB.TV. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.
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