HOUSTON (May 28, 2021) – Mattress Firm announced today a $118,000 donation to #FirstRespondersFirst, an initiative that supports the physical and psychological well-being of healthcare workers and first responders on the frontlines of the COVID-19 pandemic.
The donation will allow #FirstRespondersFirst to continue their efforts to prioritize the mental health and well-being of frontline workers nationwide. The funds, which were raised as part of the #GiveThanksNotPranks Campaign, will be dedicated to help scale initiatives that focus on providing healthcare workers with the opportunity to rest and recharge as they continue their life-saving work on the frontlines of the COVID-19 pandemic.
“We were honored to join #GiveThanksNotPranks to raise funds and awareness for the hardworking and deserving frontline workers and first responders across our county,” said Ramin Eivaz, Chief Marketing Officer at Mattress Firm. “With May being Mental Health Awareness Month, it is our hope that this donation allows some of our nation’s most deserving frontline workers to get rest and recharge they deserve.”
About Mattress Firm
For the past 90 years, Mattress Firm has made it easy to get a great night’s sleep by providing our customers an expertly curated collection of quality mattresses from the best brands. Today, with 2,400 neighborhood stores and more than 6,000 Sleep Experts™, we strive to match every customer with their perfect mattress at the perfect price. Our Sleep Experts™ help more than 3 million people a year find the right solution for their sleep needs. Our selection of mattresses and bedding accessories include leading brands such as Beautyrest®, Nectar®, Sealy®, Serta®, Simmons®, Sleepy’s® Stearns & Foster®, Tempur-Pedic®, Tuft & Needle®, tulo®, and Purple®. We also offer customers Sleep.com as a go-to resource for learning how to sleep better and feel better. Committed to serving our communities, the Mattress Firm Foster Kids program, in partnership with the Ticket to Dream Foundation, joined forces with local foster care non-profit partners to help children in foster care get better sleep so they can shape a better future. For more information, visit http://www.mattressfirm.com.
About #FirstRespondersFirst
#FirstRespondersFirst, an initiative of Harvard T.H. Chan School of Public Health, Thrive Global, and the CAA Foundation, takes a whole human approach to addressing the needs of frontline workers in order to support their ability to serve on the frontlines of the COVID-19 pandemic. #FirstRespondersFirst’s fundraising call to action helps provide essential supplies, protective equipment, accommodations, child care, food, and critical mental health support and resources to this demographically and socially diverse workforce, ranging from minimum-wage hourly workers in home-care settings to social workers, nurses, physicians, and beyond, through its implementing collaborators Americares, Bright Horizons, CORE Response, Direct Relief, Give An Hour, Global Health Corps, Hispanic Federation, IHG Hotels & Resorts, InnerHour, International Rescue Committee, Marriott International, National Black Nurses Association, National Domestic Workers Alliance, Omada Health, Osmosis, Pivot, The Schwartz Center for Compassionate Healthcare, World Central Kitchen, and You Okay, Doc?. Through strategic partnerships with Johnson & Johnson, the National Alliance on Mental Illness (NAMI), and the Dr. Lorna Breen Heroes’ Foundation, #FirstRespondersFirst equips first responders with the tools and resources needed to build their resilience and promote positive mental health while also advocating for change at the institutional level in order to ensure organizations prioritize workforce well-being. Powered by Thrive Global’s behavior change platform, #FirstRespondersFirst also provides access to Harvard Chan School’s evidence-based content, specifically tailored to this critical workforce, to help improve the physical and mental well-being of healthcare workers. #FirstRespondersFirst is a fund of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization that meets all 20 Better Business Bureau charity standards and carries the GuideStar Platinum Seal of Transparency.
Media Contact:
G’Nai Blakemore
gnai.blakemore@mfrm.com
346.718.5362
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