Los Angeles (February 7, 2022) – The LA Sports Council, the premier sports trade association in the Los Angeles region, today announced the Curative 17th Annual LA Sports Awards Presented by Mattress Firm. The LA Sports Awards, a yearly star-studded awards show that celebrates the best of the year in sports in greater Los Angeles, benefits the Sports Council’s most important program Ready, Set, Gold!. The show is produced by Spectrum Networks and will air on Spectrum SportsNet and Spectrum SportsNet LA on Tuesday, March 8 at 8pm PT.
“The LA Sports Awards is one of the LA Sports Council’s flagship events and we are so thrilled that we are hosting them once again,” said LA Sports Council President David Siegel. “A pillar of the Sports Council is to recognize and celebrate the LA sports community and we can’t wait to do so with this year’s awards and honorees. LA is the best sports town in the world and this year’s honorees and greatest moments prove that once again. We want to thank our sponsors for making this year’s show a possibility and Spectrum SportsNet LA for producing and airing it.”
The 2021 LA Sports Awards presented during the broadcast will include:
- Sportspersons of the Year
- Coach of the Year
- Executive of the Year
- Lifetime Achievement Award
- Community Athlete of the Year
- Ready, Set, Gold! Paralympian of the Year
A key component of the awards broadcast is the official announcement of the Top Sports Moment of 2021 presented by Jim Beam, which is voted on by fans and an esteemed panel of media. Fan voting for the top sports moment opens Wednesday, Feb. 9 through Friday, March 4 via www.lasports.org/vote.
On March 7, the LA Sports Council will host an exclusive Premiere Party at Hyde Sunset where LA’s sports and business leaders will celebrate the top moments and personalities of 2021.
This year’s presenting sponsors, Curative and Mattress Firm, are new to the LA Sports Awards. Curative is developing innovative and effective ways to help more people stay healthy, safe and informed, and gain access to healthcare services wherever they are located, with a current focus on no out-of-pocket COVID-19 testing to help curb the pandemic.
“Curative is proud to be partnering with the LA Sports Council to sponsor the 17th Annual Sports Awards, as we bring public COVID-19 testing to all communities across Los Angeles County and beyond, with our largest testing site located locally at Dodger Stadium,” said Fred Turner, CEO and co-founder of Curative. “Curative has the fundamental capabilities for scalable, tailored public COVID-19 testing sites available to all sports communities in the field as we all try to go back to the activities we love.”
Mattress Firm, the nation’s largest mattress specialty retailer, is well-versed in the importance of sleep as a key piece to a holistically healthy lifestyle, which is why they decided to be the presenting sponsor of this year’s LA Sports Awards. Their goal is to connect with the LA sports community and bring attention to the importance of sleep.
“At Mattress Firm, we believe sleep is fundamental to improving wellness and ultimately, our quality of life. The LA Sports Council is an organization that recognizes the importance of sleep as an essential component of good physical health,” said John Eck, Mattress Firm’s president and CEO. “It’s time people start putting the same value on sleeping as they do on eating well and exercising. I’m confident this partnership will help bring awareness to the importance of prioritizing sleep, because the path to wellness starts with a good night’s sleep.”
For more information about the LA Sports Awards, go to www.lasports.org.
About the LA Sports Council
Founded in 1988, the LA Sports Council is the premier sports trade association in the Los Angeles region. The LA Sports Council aims to create positive impact by utilizing the inclusive power of the LA sports ecosystem through year-round innovative strategies and programs. As champions of the Los Angeles sports community, the LA Sports Council brings together and celebrates the greatest sports community in the world through year-round innovative programming and strategies. For more information go to www.lasports.org.
About Ready, Set, Gold!
Founded in 2006, Ready, Set, Gold! (RSG!) is our community health, fitness, and social and
emotional learning (SEL) program that promotes healthy and active lifestyles to children in
Southern California schools by matching Olympians and Paralympians with Southern California
schools. RSG! believes every student should have equal access to resources that support physical health and academic achievement.
About Curative
Curative is a leader in on-demand public health service programs and infrastructure development, with a current focus on COVID-19 testing sites of all sizes. Curative partners with communities to strengthen public health services with turn-key programs, easy-to-access experiences, and scalable infrastructure, keeping people everywhere safe, healthy, and informed. Co-founded by CEO Fred Turner and powered by a team of world-leading doctors, scientists, engineers, and health industry experts, Curative began focusing on COVID-19 testing in early March 2020 upon realizing the urgent need to scale COVID-19 test production in the United States. With a network of over 17,000 sites across over 40 states and three CLIA-certified, high-complexity laboratories, Curative and its managed medical entities have provided over 30 million COVID-19 tests and over 2 million COVID-19 vaccines. Beyond COVID-19, Curative is using its unique healthcare delivery network to bring access to the highest quality healthcare services to every American. For more details on Curative, please visit curative.com and follow on Facebook, Instagram, and Twitter.
About Mattress Firm
For the past 90 years, Mattress Firm has made it easy to get a great night’s sleep by providing our customers an expertly curated collection of quality mattresses from the best brands. Today, with more than 2,300 neighborhood stores, we strive to match every customer with their perfect mattress at the perfect price. Our Sleep Experts™ help more than 3 million people a year find the right solution for their sleep needs. Our selection of mattresses and bedding accessories include leading brands such as Beautyrest®, Nectar®, Sealy®, Serta®, Simmons®, Sleepy’s® Stearns & Foster®, Tempur-Pedic®, Tuft & Needle®, tulo®, and Purple®. We also offer customers Sleep.com as a go-to resource for learning how to sleep better and feel better. Committed to serving our communities, the Mattress Firm Foster Kids program, in partnership with the Ticket to Dream Foundation, joined forces with local foster care non-profit partners to help children in foster care get better sleep so they can shape a better future. For more information, visit http://www.mattressfirm.com.
Media Contact:Lisa Goldberg, Coast 2 Coast PR, lisa@coast2coastpr.com
Monica Mendez, monicamendezevents@gmail.com
(877) 259-8527