Mattress Firm Gives New Meaning to the Phrase “Rise and Shine” with April Fools’ Day Prank Campaign

“The Brightside Bed” by Sleepy’s Aims to Revolutionize Sleep by Helping an Estimated 120.8 million Grumpy Americans Get Up on the Right Side 

HOUSTON, TX (March 31, 2023) – Mattress Firm is pleased to introduce their latest innovation, the Brightside Bed by Sleepy’s. The nation’s largest mattress specialty retailer is helping guarantee brighter days ahead by bringing to life the age old saying, “getting up on the right side of the bed.” According to a recent study commissioned by Mattress Firm and conducted by the National Academy of Peaceful Sleep (NAPS), 61% of Americans said they believed their days would be brighter if they could always get up on the right side of the bed. Responses from the study’s 4,123 participants found that the average adult wakes up grumpy each time they roll out of bed on the wrong side. 

The new Brightside Bed provides a perfect night’s sleep with its ultra-plush surface that gently cradles you throughout the night. Then, using a range of integrated sensors, it proactively monitors an individual’s sleep movements to sense wake time and ensure they never get out on the wrong side of the bed. Using a smart remote, consumers can simply press the “wake up” button connected to the bed’s adjustable base to launch them out on the right side of the bed every morning. If an individual is rolling to the wrong side of the bed, the smart mattress will gently rock them back to the other side. The Brightside Bed by Sleepy’s will be available in Queen and King sizes at Mattress Firm stores and on MattressFirm.com beginning April 1. 

“We’ve heard our customers loud and clear – getting out on the wrong side of the bed leads to grumpy days and can cause an influx of temper tantrums, eye-rolling and even foot stomping. We’re excited to provide grumpy risers with a solution for brighter mornings and happier days,” said Anne Dament, Chief Merchandising Officer at Mattress Firm. “Our hope is that the new Brightside Bed by Sleepy’s will ensure each day starts with a smile.” 

In partnership with leading experts at NAPS, Mattress Firm uncovered groundbreaking research. Results include the following: 

• 99% of study participants said that they have woken up on the wrong side of the bed in the last 3 months. 
• Of that 99%, 40% of them said their fear of waking up on the wrong side of the bed kept them up at night, often contributing to insomnia. 
• After waking up on the wrong side of the bed: 

• 59% of Americans admitted they were more likely to have “a case of the Mondays” the entire week. 
• 48% of pet owners admitted they didn’t say “big yawn” after their pet had a big yawn. 

• 72% of study respondents admitted to intentionally leaving texts on “read.” 

• For those who tested the Brightside Bed, results include: 

• 99% of participants woke up smiling and ultimately had a brighter, happier day. 
• 54% of participants woke up more energized and started their day with a happy dance. 
• Of the participants with pets, 86% gave their pet extra treats during playtime. 

“Waking up on the wrong side of the bed not only affects the overall mood of the grumpy person, but it can also create a ripple effect of crankiness for those who interact with them – from spouses and friends to pets,” said Dr. Matt Ress, lead researcher at NAPS. “The Brightside Bed by Sleepy’s has been proven to resolve the problem of waking up on the wrong side of the bed, which has plagued us for generations; and I recommend it as a solution for better sleep and brighter days.” 

Only the most observant will notice that April 1 is also April Fools’ Day. This is a prank, and any side of the bed is the right side when you’re sleeping on the best bed for you. However, if you’re frequently waking up feeling unrested and grumpy, Mattress Firm is confident that you can achieve better sleep by finding the mattress (and pillow!) that’s right for you. Visit your local Mattress Firm to let our Sleep Experts® help you start your day brighter with a good night’s sleep. 

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