Mickey Mericle Chief Marketing and Experience Officer Mickey Mericle is Mattress Firm’s Chief Marketing and Experience Officer. She joined the company in 2022 and leads the planning, development and execution of Mattress Firm’s marketing, advertising and customer experience initiatives. Mericle also oversees the development and execution of the Mattress Firm brand, growth and media strategies. Mericle is a highly accomplished leader with a strong track record of leading digital transformations, growing media ROI, revitalizing brands, developing high-performing teams and delivering results. Over her long and distinguished career, she has led strategic marketing efforts for numerous national and global brands including Target, Walmart, Adobe and Shutterfly. Most recently, Mericle was the Chief Marketing Officer at Leslie’s, Inc., the nation’s largest and most trusted brand in the pool and spa care industry. There, she led the company’s digital transformation, launched a new customer loyalty program with double digit year-over-year membership increases, added top-funnel media, and grew media ROI by triple digits. Mericle has a Bachelor of Arts from Iowa State University, received her Master of Science from the University of Pennsylvania, and achieved her MBA from Northwestern University’s Kellogg School of Management.