Sunni Goodman Vice President of Communications & Customer Experience Sunni Goodman is Vice President of Communications & Customer Experience at Mattress Firm. Goodman joined Mattress Firm in 2007 as Communications Manager and has since held roles of Director of Communications, and Vice President of Communications before her promotion to VP of Communications & CX. In her role, Goodman oversees and provides strategic direction to Mattress Firm’s internal and external communications teams. Her focus includes media relations, public relations, company intranet, social media, charitable giving, employee communications, consumer research, customer experience, content marketing, executive communication, and community involvement. Goodman serves as a board member on the Ticket to Dream Foundation, a non-profit that partners with Mattress Firm Foster Kids to provide hope and opportunity for foster children across the nation. She received her B.A. in Journalism from Stephen F. Austin State University and a masters from the University of Texas at Austin. Goodman resides in Houston with her husband, son and daughter.