Mike Dzura Divisional President, Central Mike Dzura joined Mattress Firm as Divisional President of the North Central region in October 2017, bringing more than 35 years of experience in sales, operations, customer experience, retail marketing, and business management. Dzura oversees the marketing, merchandising, real estate, operations, and finance / analytics for Mattress Firm throughout 15 states and more than 650 stores. Prior to joining Mattress Firm, Dzura held multiple leadership roles at brands such as Yum! Brands, where he represented Taco Bell and KFC, Chili’s, GameStop, and GNC Holdings. Dzura holds a B.S. in Marketing from Duquesne University in Pennsylvania and a M.B.A. in Finance and General Management from Fordham University in New York City.