Lorie Silva is Chief Merchandising Officer at Mattress Firm. Silva joined Mattress Firm in 2018 after a successful career at for Jordan’s Furniture as the Director of Bedding Operations. In her previous role, Silva was responsible for the entire operation of bedding, including sourcing, sales, training and retail experience with strong ties to customer service, operations and logistics.
An industry veteran with nearly 27 years of experience, Silva’s background is in the business of sleep; she started as a sales associate (Sleep Technician), took on increasing responsibility and helped transform the bedding category at Jordan’s Furniture.
In her role as CMO at Mattress Firm, Silva is responsible for the merchandising strategy and ecosystem driving sales to ensure Mattress Firm has a curated selection of leading brands. Her focus includes merchandise planning and allocation, merchandising systems, consumer research and customer experience.
Silva has homes in both Houston, Texas and Newburyport, Massachusetts, and has three children and one grandson.